Broker Check

7373 North Scottsdale Road
Suite D-120
Scottsdale, AZ 85253


Charles Willoughby



First Financial Equity Corporation Story

Founded in 1985, First Financial Equity Corporation (FFEC) is a privately owned full service brokerage firm. FFEC believes in a conservative, well-diversified, long-term approach to investing. FFEC works to design, implement and monitor portfolios that seek to achieve the lifestyle goals and objectives that you and your family desire now and in the future.


About FFEC

First Financial Equity Corporation is committed to providing individuals, families, institutions and corporations with effective, timely advice. Being a full service brokerage firm, FFEC has a nonproprietary list of investment options for clients depending on their income needs and risk tolerance in today’s volatile markets. FECC believes success is related to the belief in the guiding principles of integrity, knowledge, innovation, and trust.



FFEC will maintain the highest level of clear, honest, and realistic communication with our clients. All recommendations are made with clients' best interests in mind.



FFEC pledges an ongoing commitment to be informed on economic, portfolio asset allocation, investment planning, and individual stock issues. FFEC has the ability to combine knowledge with other professionals to develop plans and ideas for the benefit of clients.



FFEC's ability to develop unique solutions to meet clients' needs is paramount in day-to-day decision-making. Whether it is online account viewing, the team-based approach, or the on-site trading room, the goal is to continue being a leader in offering new services.



Trust refers to the commitment to conduct FFEC in a manner that is commendable and deserving of clients' confidence. The matters that are discussed with clients are very personal in nature and, as such, require a great degree of discretion. FFEC is committed to winning everyone's trust and confidence.